Ryan reynolds’ free guy has earned $ 65 million in two weeks of national plays, already earning its opening of $ 28.3 million 2.319 times and providing no less assurance than the mere existence of a cinema window (for films that people really want to see) can help create something closer to “business as usual” in these unusual times.
We’ll see how it holds up this weekend, although a 40% drop would mean around $ 10.6 million to a cumulative 17-day $ 78 million and keep it on track for a nationwide total of more. of $ 100 million. That said, Jungle cruise, which was simultaneously available on Disney + “Premier Access”, should also cross the 100 million national dollars by Sunday evening or Monday morning.
In any event, free guy also grabbed a decent $ 5.36 million opening in China. Hollywood has been largely alienated from Chinese moviegoers lately, with the exception of infallible blockbusters like Godzilla vs. Kong ($ 188 million) and F9 ($ 216 million). To be fair, most of the 2020 production was very late Covid victims (1917, Dolittle, Bad Boys for Life, Sonic the Hedgehog).
There just haven’t been as many “big” Hollywood releases in 2021, at least not in time to avoid the midsummer blackout period (in which China only plays movies. Chinese). Maybe Hollywood is waiting F9 going ‘first’ might well have backfired, both in terms of infection rates (how I begged the studios to put something, anything from late April to mid-June of the year) and in terms of the day and date China releases.
Nevertheless, I must again note that the “disappointing at the time” performance of Principle, $ 58 million domestic (that’s bad), $ 305 million overseas (that’s good) and $ 66 million in China (also very good) seem increasingly ambitious. More than ever, Chinese moviegoers have enough Chinese blockbusters to no longer treat Hollywood variety as a necessity.
Luca opened with a weekend of $ 5.5 million and (unlike Soul) did not reach infinity and beyond during the second weekend. It only earned $ 2.6 million on its second Friday, in part thanks to blank copies of Disney + floating in pirate-infested waters since June. Thus, a $ 5 million opening day for free guy counts as “measured optimism”. With decent word of mouth (9.2 on Maoyan and 9.0 on Taopiaopiao), we could see a first weekend of more or less than $ 20 million.
Barring a stroke of luck both ways, that would indicate a final stack comparable to plus or minus $ 55 million in likes. The Croods: a new age and Soul. We’re obviously not looking at the next one Loan Player One ($ 220 million in China, $ 135 million domestically, and $ 581 million globally in 2018), but the start of 2018 feels like an eternity.
And since free guy would have cost more than $ 125 million than $ 175 million, it doesn’t need to break records to break even. It will be interesting to see if even popular franchises (Venom, Spider-Man, James Bond, etc.) can draw Chinese revenues on par with “business as usual” before the pandemic.