“Black Widow,” the latest blockbuster film from Disney Marvel Studios, grossed around $ 80 million when it opened in North America this weekend. It was pretty much what the industry expected and it was also a record for the era of the pandemic.
The film, which stars Scarlett Johansson as a vengeful super-spy, staged the biggest nationwide opening weekend since 2019. However, the film was also a huge hit on Disney +.
“Black Widow” grossed $ 60 million worldwide through Disney’s Premier Access feature, according to the studio. It was available to Disney + subscribers for an additional $ 29.99. Disney + has over 100 million customers.
Overall, including streaming and theatrical screenings, the film grossed more than $ 215 million worldwide this weekend, according to Disney.
“I think it shows that with the right film, you can be successful on the big screen and the small screen,” Paul Dergarabedian, senior analyst at Comscore, told CNN Business.
Kareem Daniel, president of media distribution and entertainment at Disney, praised the film in a statement on Sunday.
“Black Widow’s strong performance this weekend confirms our flexible distribution strategy of making franchise films available in theaters for a true cinematic experience and, as Covid concerns continue around the world, to offer a choice for consumers who prefer to watch at home on Disney +, ”Daniel said Sunday. .
Reporting that a Marvel movie has done well at the box office comes as no big surprise since the studio is Hollywood’s biggest blockbuster, grossing more than $ 22 billion worldwide since 2008.
But this weekend’s totals for “Black Widow” are notable due to the dueling release.
As Hollywood experiments with how to launch its first films, this weekend was a big step as “Black Widow” was arguably the most high profile film to be streamed to date.
While there are probably a few caveats, “Black Widow” seems to have had a good weekend at the box office, even though it was available at home. As streaming becomes Hollywood’s focal point, this weekend was a good sign for the argument that theaters and streaming can coexist.
The $ 80 million nationwide opening as well as the $ 78 million the film has made internationally is good news for theaters, which need as much success as they can get now.
The industry is trying to bounce back from a pandemic that has ravaged businesses, and momentum is important to create a buzz that brings the public back to their seats. Large openings like “Black Widow” help to achieve this.
“Black Widow” is just the latest film to earn solid box office returns, following the successful launches of “A Quiet Place, Part II” in May and “F9” in June.
And the good times could continue to hit theaters over the next few weeks with a few potential blockbusters on the schedule.
There’s “Space Jam: A New Legacy,” a sequel to the beloved basketball movie starring LeBron James and the Looney Tunes, next weekend. After that, there’s “Old,” a new horror film from M. Night Shyamalan, and “Jungle Cruise” starring Dwayne “The Rock” Johnson and Emily Blunt to close the month.
The-CNN-Wire ™ & © 2020 Cable News Network, Inc., a WarnerMedia Company. All rights reserved.
The Walt Disney Co. is the parent company of this station.