‘Encanto’, ‘House of Gucci’ fuels Thanksgiving box office

The budgeted $ 75 million “House of Gucci,” on the family behind the Italian fashion label, features a large cast including Adam Driver, Jared Leto and Al Pacino. But its star, Lady Gaga, who plays Patrizia Reggiani, mainly resulted in the participation. According to MGM, 59% of the audience was female and 45% were between 18 and 35 years old. About 34% were 45 and over – a higher turnout among older moviegoers than most releases.

“Originality always counts in the minds of the public,” said Erik Loomis, Head of Distribution at MGM. “We were really happy with the results. If you asked me to go into the weekend I would pray the predictions were right because you just don’t know today. You just don’t know how to market will react. ”

Thanksgiving weekend often accounts for around $ 250 million in ticket sales nationwide. Overall business this weekend was around $ 142 million, according to data firm Comscore – just over half of typical business but also nearly seven times better than Thanksgiving 2020, when many cinemas were still closed.

MGM relied more on theatrical revival than most studios; his James Bond film “No Time to Die”, with $ 755 million worldwide, will rank as the No. 1 film of the year. Over the weekend, MGM also released Paul Thomas Anderson’s “Licorice Pizza”, a coming-of-age romance with Alana Haim and Cooper Hoffman, on four 70mm screens for an average per screen of 83,852. $ – easily the best of the pandemic. “Licorice Pizza” is expanding in the coming weeks.

“After all the talk about some demographics’ reluctance to go to the movies – a more mature audience and a family audience – both came out this weekend,” said Paul Dergarabedian, senior media analyst for Comscore. “This Thanksgiving weekend at the box office should be very encouraging for the industry, for whom this audience has been the most difficult to bring back to theaters.”

Yet every step forward for the film industry this year has been accompanied by setbacks. The discovery of the new, potentially more contagious variant of omicron sent shivers down the spine of Hollywood, which has tried to restore moviegoers’ habits. Even as countries scramble to pass new travel regulations due to the variant, experts have warned that there is still a lot to know about the new strain.

Last week’s best movie, “Ghostbusters: Afterlife” slipped to second place with $ 24.5 million in its second week after a modest 44% drop. The release of Sony Pictures grossed $ 87.8 million domestically and $ 28 million internationally. The studio’s horror division, Screen Gems, has also opened up “Resident Evil: Welcome to Raccoon City,” a reboot of the now-seven-movie adaptation video game franchise. He debuted with $ 5.3 million for the three-day weekend and $ 8.8 million for the vacation.

In its fourth weekend of release, Marvel’s “Eternals” added $ 7.9 million in ticket sales over the three-day weekend to bring its cumulative total in North America to 150.6 million. of dollars and 368 million dollars worldwide.

Focus Features has extended Kenneth Branagh’s semi-autobiographical account of his childhood in the Oscar-nominated Northern Irish city of “Belfast” to 1,128 locations in its third week. “Belfast” won $ 1.3 million over the five-day weekend, bringing its total to $ 5 million so far.

Estimated Friday-Sunday ticket sales at US and Canadian theaters, according to Comscore. Final national figures will be released on Monday.

1. “Encanto”, $ 27 million.

2. “Ghostbusters: Afterlife”, $ 24.5 million.

3. “House of Gucci”, $ 14.2 million.

4. “Eternals”, $ 2.5 million.

5. “Resident Evil: Welcome to Racoon City,” $ 5.3 million.

6. “Clifford the Big Red Dog”, $ 4.9 million.

7. “King Richard”, $ 3.3 million.

8. “Dune”, $ 2.2 million.

9. “No Time to Die”, $ 1.8 million.

10. “Venom: Let There Be Carnage”, $ 1.6 million.


Follow AP Writer Jake Coyle on Twitter at: http://twitter.com/jakecoyleAP

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