As the theatrical experience appeared to be making a comeback, Disney insiders expressed concerns about the fate of Jungle Cruise’s box office.
The cinematic experience appeared to be making a comeback earlier this year as theaters reopened showing a number of highly anticipated films. However, times are still uncertain and studios continue to express doubts about the financial success of films that are expected to be very profitable.
The Hollywood Reporter recently suggested that Disney insiders are worried about the performance of the upcoming Jungle cruise, with Dwayne Johnson and Emily Blunt. According to the report, Disney is counting on the film’s release on Disney + Premier Access to make up for any failures in theaters.
Jungle cruise, directed by Jaume Collet-Serra, will be released on July 30 and, just like Disney Cruel and Marvel Studios’ Black Widow, will be released simultaneously in theaters and at Disney + Premier Access. The film is based on the classic Disney park attraction of the same name.
In terms of success, it should be noted that Black Widow appeared to mark a turning point in the era of the pandemic, grossing $ 215 million in its opening weekend. However, its second weekend saw a substantial drop of almost 70%, which theater owners blamed on the film’s simultaneous release on Disney + Premier Access. Theaters are still recovering from the industry-wide shutdown in 2020, and studios’ use of streaming services for delayed projects continues to be a controversial topic.
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Source: The Hollywood Journalist
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