After more than 18 months of pandemic delay, “No Time to Die” opened as planned. The latest Daniel Craig-era James Bond film grossed $ 56 million in 4,407 North American theaters, according to studio estimates on Sunday, to easily take the top spot.
It hasn’t broken any pandemic or 007 records, but it hasn’t been very short either, and is actually the fourth-best opening in the 25-movie series. James Bond isn’t Marvel when it comes to opening weekends. Bond has always had an older audience who are generally less inclined to rush for the first weekend. In fact, the best bond opening ever did not even reach $ 100 million. It was $ 88.4 million for “Skyfall” which debuted in 2012.
Cary Joji Fukunaga directed this episode, which stars Lea Seydoux, Ben Whishaw, Naomie Harris, Ana de Armas, Lashana Lynch and Rami Malek, as the antagonist. Critics and audiences alike responded positively (84% on Rotten Tomatoes and an A-CinemaScore). According to the output data, the audience was predominantly male (64%) and over 35 (57%).
Unlike many movies released during the pandemic, a streaming or hybrid release was never even considered for “No Time to Die”. As well as being the longest Bond film of all time at two hours and 43 minutes, it was also an expensive film with an advertised production budget of around $ 250 million. And that doesn’t include marketing costs, which would have exceeded $ 100 million.
According to North American distributor United Artists Releasing, 25% of moviegoers hit theaters for the first time in 18 months this weekend, suggesting the film will have legs.
But the profitability of Bond films ultimately comes down to the international, which, in Craig’s time, regularly represented more than 70% of the world total. “No Time to Die” launched overseas last weekend, with Universal dealing with some territories and MGMs others, and worldwide revenue on Sunday was estimated at over $ 313.3 million.