Millions of Marvel fans are set to return to theaters for the first time since “social distancing” began.
So, by Saturday, Disney CEO Bob Chapek will likely receive a slap on the back from his media mogul brethren in Sun Valley …
>> Lowry adds, “Also, whatever the box office tally, it would be extremely helpful to have an idea of what the Disney + buy rate looks like – from data that releases to date. du jour don’t share. Without it, there’s no way of really knowing how profitable (or not) the movie might be as well as how much of the streaming option might cannibalize cinema revenue, as opposed to just add income from people who would not be inclined to rush and see anyway … “
Big box office image
As the pandemic recedes in the United States, box office returns have been fragile. There were some small group hits, namely “F9” and “A Quiet Place Part II”, but also big hiccups, like “In the Heights”.