As India tries to get back on its feet after the devastation caused by the second wave of COVID-19, theaters have still not been given the full green light. Some states have declared a few SOPs, but Maharashtra has decided to keep them closed, perhaps keeping third wave predictions in mind. This may not be good news for The lower end of the bell which will be released on August 19. We spoke to trade expert and film producer Girish Johar about the impact of this film on the business of this film. Bell Bottom: Lara Dutta talks about her looks, Mahesh Bhupathi’s hilarious reaction and her real life Indira Gandhi Connect (latest exclusive)
“Maharashtra contributes significantly to box office revenue. So if theaters don’t open here by then The lower end of the bell releases, the film’s activity could be affected by 20 to 25%. But first we need to understand that the public engagement factor remains to be assessed. I’m sure they will be excited because of The lower end of the bell and F9. The immunization program will be a key indicator of public confidence. In addition, each state has its own SOPs. So it will be difficult to assess the box office returns from now on, ”emphasizes Johar.
However, Johar agrees The lower end of the bell is more likely to make money overseas because cinemas have opened there and many Hollywood movies have raked the big moolah. Plus, the look and feel of the movie is pretty high end.
Isn’t that a big risk taken by the producers of The lower end of the bell release him in such a constrained environment? “I’m sure Vashu Bhagnani who is a veteran in this field has factored in the pros and cons. I’m pretty sure he must have seen income streams through OTT and others. had to take a calculated risk here, ”Johar said confidently. Bell Bottom: Akshay Kumar thriller release confirmed on August 19 despite Maharashtra theater closing
The lower end of the bell stars Akshay Kumar, Lara Dutta, Vaani Kapoor, Adil Hussain and others. It is directed by Ranjit M Tewari.
(The above story first appeared on LatestLY on August 06, 2021 at 5:54 p.m. IST. For more information and updates on Politics, World, Sports, Entertainment, and Lifestyle , connect to our website Latestly.com).